User Research Session

User Interviews

Conduct one-on-one interviews with users to gather feedback on their needs, pain points, and experiences with the product or service.

UX Researcher

Usability Testing

Observe users as they interact with the product or service to identify usability issues and areas for improvement.

UX Researcher

Card Sorting

Ask users to sort cards representing different features or content categories to understand how they organize information and their mental models.

UX Researcher

Eye Tracking

Track users' eye movements as they interact with the product or service to understand where their attention is focused and identify potential areas of confusion or interest.

UX Researcher

A/B Testing

Compare two or more versions of a design or feature to see which one performs better in terms of user engagement, conversion rates, or other metrics.

UX Researcher/Marketing Analyst

Heuristic Evaluation

Evaluate the product or service against established usability principles (heuristics) to identify potential usability problems.

UX Researcher/Usability Expert

Data Analysis & Reporting

Analyze data collected from user research sessions and present findings and recommendations to the team.

UX Researcher